JoJo Siwa is an American dancer, singer, actress, and YouTube personality. She has over 10 million YouTube subscribers not to mention her over 9 million strong Instagram following. For her look and feel, she needed a signature style that showcased her core message of positivity and empowerment.
JoJo is a big personality and her branding and merch needs to match that enthusiasm and spark! With Laura, we created three full alphabets - Bubbly, Sans, and Script - to be able to have as much fun variety as possible for her signature style. These were used extensively, along with other custom handlettering, on TONS of phrases, patches, and badges that were then put on merch and other branded products.
Logo Design / Patterns / Three Full Alphabets / Type Treatments / Patches and Badges / Phrase Lettering / Icon Illustration
Along with the alphabets, we explored a fun retro geometric style for a few key phrases to bring another fun element into the mix - a classic glam rock lettering look.
The icons are used on so many applications - her merch and products, her YouTube and other social media channels, plus everything else under the sun including her giant world tour and televised 16th birthday party. Her visual storytelling had to be energetic and appealing to her supremely loyal young core audience, so the icons became rainbows, unicorns, music notes, sweets and treats like ice cream cones and cupcakes, and, of course, her signature hair bows.